SOHUM is a melbourne based cosmetics company founded by Jenny Alex and Corey Griffiths in 2003.
The developement of SOHUM's Products started many years earlier during jenny's childhood, when her affinity for fragrance and playful curiosity led her to sacrifice her mothers perfume collection and face creams to the bath tub on a regular basis.
She teamed up later with Corey - SOHUM's head of design, and they moved from being each others best customers to opening there very own apothecary style store. "In hindsight, the store was a perfect 'playground' for us", says Jenny. "It allowed us the hands on approach to get immediate feedback from our customers, who will always tell you what they like - and what they dont" Corey says that SOHUM ".... is a labour of love. We enjoy pushing the envelope and experimenting with formulations. We're continually thrilled with the fragrances we discover."
Since the company's inception, "love" has always appeared first - and last - on the ingredients list of each of the products. Jenny & Corey believe it's the most important ingredient.
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